AC4’s Peter Coleman Interviewed in Fast Company: “How to Use Conflict to Your Advantage at Work”

If you’re wasting time always trying to keep the peace, you could be missing out on an important source of energy and innovation.

Whether we like it or not, conflict is a constant in life. From big-picture decisions about the future to where to eat lunch, every day we have myriad differences of opinion with others.

While some people plow through conflict to get their way, a 2010 study by Provo, Utah-based leadership training firm VitalSmarts found that 95% of employees have trouble voicing differences of opinion, which results in a loss of roughly $1,500 per eight-hour workday in lost productivity, doing unnecessary work, and engaging in active avoidance of co-workers for every crucial conversation they avoid…

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